Sep 12, 2017
Charlie Elberson excavates and clarifies the meaning of brands. He is a brand strategist who has developed, built and stewarded brands for business clients for over 35 years. He is Vice President Insights Strategist for Wray Ward | Creative Marketing Communications. His work includes client engagement, developing strategy, drawing on research, working with creative, determining measurements, interpreting analytics, and asking the questions that lead to insight. Charlie previously led his own agency, Elberson Partners. He has worked for Young & Rubicam and Leber Kats Partners (now FCB). He is the primary trustee and advisor for Reemprise, a venture philanthropy fund. Charlie also sings and plays keyboard for Small Time Joe, a classic rock, blues and soul cover band.
This episode is perfect for anyone interested in branding and marketing, and a personal journey of curiosity and engagement.
After the conversation, host Mark Peres adds a personal word that begins this way, "When Charlie Elberson talks about asking the questions that lead to insight and living from the heart, he is describing the stated purpose of this podcast..."
To learn more about this
podcast, visit On Life